Google just put out its March core and spam update. These kinds of updates are often made to help users have a better time.
This update has some big changes that will make your results more useful:
Over the next two to four weeks, the search results will look very different because of the changes. These updates are now rolled out.
1. Intro on google march update
Early this year, a lot of bloggers started bulk uploading AI-generated low-quality articles. They lacked originality, had poor user experiences, and relied on mass-produced, AI-generated content. At the time, it was a success, as low-competition keywords got them ranked on Google.
Because of this, the quality of the search results has dropped since then. So to tackle this issue, Google released its March update.
With this update, Google wants to achieve
- Reduce duplicate and unoriginal content in search results.
- It also aims to keep low-quality content out of search results
With this update, a lot of those sites lost their visitors. Some of the sites were even removed from the google rankings altogether. Other sites received a manual action penalty.
When I first started this site, I used AI-generated articles with some changes I made. It’s mostly just AI material.
This Google update even affected me. While the site was new, I didn’t pay much attention to it for the first few months. I was getting 10 to 30 impressions a day from Google. But after the March update, my google impressions dropped to 0. Now I have 0 or 1 view a day for most of the days.
The good news for me is that I didn’t get any manual action penalties, and my posts are still indexed. That’s good news.
2. Reducing low-quality, unoriginal results
Google is updating its helpful content algorithm to improve search results.
To rank well, content needs to be more helpful and original than just duplicating existing content
“Based on our evaluations, we expect that the combination of this update and our previous efforts will collectively reduce low-quality, unoriginal content in search results by 40%.”
Tips: Add personal experiences, additional data, or a unique perspective to make your content stand out. Create original content that adds unique value.
3. Cracking Down on Spam Content
Google is ready to take strong action against spammy content.
Scaled content abuse
Bulk production of automatically written articles results in content that isn’t very good.
“Producing content at scale to boost search ranking — whether automation, humans or a combination are involved. This will allow us to take action on more types of content with little to no value created at scale, like pages that pretend to have answers to popular searches but fail to deliver helpful content.”
Site reputation abuse
Paying sites that people trust to post low-quality content on their pages.
These businesses do this because they know people trust the sites.
A business site looks good when a site that people trust links to it. “Oh, if a site I trust is linking to this company, they must be pretty great too!” These things lead people astray.
This “PR campaign” tactic of getting featured on authoritative sites for backlinks is now considered spam.
Expired domain abuse
Domain names that are about to expire are used to get low-quality content to rank high in search results. People will think the new material is part of the old, trustworthy site because of this.
“Expired domains that are purchased and repurposed with the intention of boosting the search ranking of low-quality content are now considered spam.”
4. In summary
Focus on writing good, original content. Give the people who read it something useful that they want. A great way to improve the quality of the content is to use your own experiences.
